As China’s real estate industry shifts toward a more rational and buyer-driven market, generating qualified leads has become harder, while visitation and conversion rates now play a decisive role in sales performance. To stay competitive, a real estate project backed by China State Construction Engineering Corporation (CSCEC) has adopted advanced technologies such as virtual reality (VR) and internet of things (IoT) solutions to better showcase property value and accelerate buyer engagement.
Building on this strategy, CSCEC has implemented these technologies in its flagship project, Yu Jing Garden, a premium residential development in Shanghai’s Fengxian District targeting high-end local buyers seeking exceptional quality and lifestyle upgrades. To meet the expectations of this discerning audience, the developer leveraged MytePro Virtual Tour System to deliver a true-to-life, 1:1 virtual experience of the entire project. From the brand pavilion that highlights CSCEC’s state-owned heritage to immersive walkthroughs of the residences, community spaces, and surrounding amenities, the virtual tour allows prospective buyers to fully explore the project’s design, location, and long-term value before completion.
MytePro Virtual Tour System adopts UE5 technology to build a digital twin of this project. It goes far beyond basic exterior and layout visualization, it offers an in-depth, immersive presentation of interior design, landscape architecure, and spatial flow. Through the virtual tour, buyers can explore all seven themed courtyards of Yu Jing Garden, complete with greenery, water features, and pathway designs, gaining a true sense of the project’s natural aesthetics and living atmosphere.
For clients who prioritize architectural details, the system provides 360-degree interior views that allow close examination of room layouts, space planning, and functional design. Especially in pre-sale scenarios where physical showrooms are not yet available, VR house tour feature helps prospective buyers visualize the actual living experience, improving decision-making efficiency and boosting buyer confidence.
MytePro Virtual Tour System is not limited to on-site demonstrations; it also enables remote interaction through smart devices.
Prospective buyers can view the project themselves and explore every aspect of the development, ranging from architectural features to landscape design without leaving their homes, then connect with sales consultant directly. This innovative remote interaction feature breaks geographical limitations, providing a seamless and personalized experience that enhances customer engagement, especially during early-stage marketing or when in-person visits are not feasible.
To support its digital transformation efforts, the developer adopted a suite of intelligent hardware solutions developed by MytePro to enhance its real estate marketing process.
Lead generation is one of the most pressing challenges in real estate marketing. The developer has integrated smart telephony systems to enhance outbound call efficiency and reduce human error in client management. The system ensures that no leads are missed, while the ability to record and store call data allows the marketing team to review and refine call scripts to improve performance. In addition, all incoming call records are automatically uploaded to the client management system, reducing the risk of data loss or unauthorized transfer of customer information.
To modernize client reception, this project implemented MytePro’s iPad-based visitor registration system. This solution allows customers to quickly check in and be automatically assigned to a sales consultant. The system reduces wait times and delivers a more personalized and professional front-desk experience—perfectly aligned with the project’s premium positioning.
Yujing Garden project also uses MytePro’s AI smart badge system to monitor and optimize sales consultant interactions. These badges track metrics such as consultation duration and pitch quality. Insights are analyzed to ensure project value points are effectively communicated, while performance data from top consultants is shared across the team to improve sales consistency and efficiency.
By adopting MytePro’s VR Digital Twin and intelligent hardware solutions, CSCEC has built a smart sales center that enhances the entire customer journey – from immersive project presentation to efficient lead conversion. In a more rational, buyer-driven market, this tech-enabled approach has helped the developer stand out with stronger engagement, faster decision-making, and a more streamlined sales process.