Meet the AI Livestream Host That’s Revolutionizing Real Estate Sales in China!

In today’s real estate industry, many developers face common challenges such as low traffic, difficulty generating leads, and poor conversion rates. In the face of a cooling property market in China, one state-owned developer is taking a bold, innovative approach by turning to AI-powered digital marketing.

Partnering with MytePro, this developer became one of the first in the industry to integrate artificial intelligence into real estate marketing. By utilizing cutting-edge tools like AI Sales, AI Lead Screening, and AI Follow-up Systems. they have created a comprehensive digital marketing ecosystem that supports the entire customer lifecycle – from initial contact to final conversion.

At one of their latest residential project in Wuhan (China), the developer adopted MytePro U-Bro, the world’s first AI-powered live streaming robot designed for real estate sales. U-bro acts as both a livestream host and a back-end operator. With just a simple input of project details, sales scripts, and frequantly asked questions, U-bro can run 24/7 livestreams with zero human intervention – breaking the traditional limits of time and manpower.

24/7 AI Live Streamer: Lower costs with higher efficiency

China’s digital landscape is rapidly evolving, with livestreaming becoming a powerful tool for property marketing. However, traditional livestream setups require heavy manpower – host, moderators, and support teams — and demand significant time for planning, maintenance and analysist. These factors increase costs and make it difficult to scale.

However, AI livestream Bot like U-bro now delivers 24/7 broadcasting, intelligent property walkthroughs, and instant customer engagement — all without human intervention. This not only reduces operational costs but also increases scalability and lead conversion efficiency.

In its first week, U-bro generated 36,238 impressions, captured 93 leads, drove 13 on-site visits, and closed 2 deals – all through AI-driven automation. Data also revealed peak customer activity occured between 8PM and 11PM, proving that AI can reach and engage audiences beyond typical business hours. As the live streaming duration extended, the project’s exposure and recognition continued to rise, attracting more new users and drive more sales.

Impeccable AI Sales: Precision Meets Service

Traditional customer service, often constrained by limited manpower and time, has been redefined by U-bro. Powered by the DeepSeek AI model, it seamlessly takes over official project accounts and play the role of sales, delivering real-time intent recognition, precise identification of potential needs, and 24/7 instant responses to ensure an optimal client experience.

Integrated with Douyin’s(China’s Tiktok) AI avatar feature, it proactively engages users across the entire customer acquisition journey. Whether viewers enter the livestream, comment, like, follow the account, or initiate private messages, the AI Sales instantly responds via direct messages to guide lead capture. From comments and bullet chats to private and group conversations, it ensures zero customer leakage, with chat entry points embedded in avatars, profile clicks, and search queries. Leveraging AI, U-bro not only operates around the clock but also interacts with clients in a natural, intelligent manner, elevating service efficiency and satisfaction.

AI Lead Screening + Follow-up: Reviving Dormant Opportunities

In real estate marketing, long-accumulated client resources often fade due to insufficient engagement, leading to wasted potential. However, it is no longer a problem after the invention of AI Lead Screening technology, which helps to build client activation models tailored to project cycles and marketing campaigns by deploying precise data analytics and AI algorithms. Using lifelike voice interaction, it efficiently re-engages dormant clients, continuously identifying and filtering high-value leads before instantly alerting sales teams for follow-up, dramatically boosting conversion rates.

For example, in some flagship projects of this developer,, AI Lead Screening reached over 15,000 clients within two months, driving 51 site visits, 11 closed deals, and approximately ¥20.35 million in sales, which hugely boosts the efficiency of marketing.

Beyond lead screening, AI transforms traditional labor-intensive call campaigns. By automating client segmentation, customizing communication strategies, and tagging clients based on intent, AI reactivates disengaged leads through targeted incentives or converts them into potential brokers via referral programs. This approach not only enhances outreach efficiency but also unlocks the full lifecycle value of client resources.

AI Content Innovation: Building a Digital Marketing Base

1. AI-Powered Creativity: Crafting Viral Videos to Lighten the Marketing Load

In online marketing, content is king – and AI is now reshaping real estate marketing creativity. In the past, marketers would rack their brains for a single creative script, often with limited results. Today, thanks to AI-generated content, efficiency and creativity have reached new heights.

This developer has built a centralized content hub, complete with a script library. Each week, the platform team collaborates with project teams to create scripts covering trending topics, policy interpretations, sales scenarios, and home-buying guides.

After centralizing and refining the content, short videos are distributed to individual project teams for localized filming and publication. A data-driven video performance analytics system has also been established, enabling continuous script optimization based on exposure rates and lead generation performance – ultimately improving content’s customer acquisition power over time.

2. Multi-Channel Exposure: Amplifying Reach, Driving Results

What’s more, this real estate developer has adopted a multi-channel marketing strategy, operating through a coordinated system of one brand master account, 14 project accounts, and numerous employee accounts. This structure supports the consistent creation of short-form videos and livestream sessions, offering services such as project walkthrughs, virtual home tours, and online property selection – continuously expanding the reach of digital traffic channels.

With the integration of the MytePro AI livestreaming bot, U-bro, the developer’s digital marketing has become significantly more efficient. By the end of 2024, the developer had published over 8,000 short videos, accumulated more than 1 billion total impressions, and generated over 20,000 customer inquiries, and achieved nearly 70 million USD in transactions, showcasing the power of AI-augmented marketing in delivering real results.

Conclusion: The Future is Human-AI Synergy

The success of this developer signals a shift toward a new paradigm in real estate marketing – where AI handles information processing and humans focus on creating true value.

MytePro is at the forefront of this transformation, actively embracing AI technologies and driving continuous innovation. As the real estate industry enters the AI era, MytePro is redefining how properties are marketed, and will continue to empower developers to stay ahead of the curve and lead the digital revolution.