Revolutionizing Real Estate Marketing: China Resources Group’s Tiktok Strategy Makes Huge Impact

The digital revolution, led by Tiktok, has transformed how real estate consumers seek information. In 2023, the platform saw 260 million property-related searches, a 44% year-on-year surge. Homebuyers increasingly rely on live streams and interactive content for insights, making Tiktok a primary source for property information and services.

For developers, Tiktok has emerged as a top lead-generating channel. Certified developer accounts generated 1.8 million leads in 2023, with monthly volumes exceeding 200,000 from August to December, rivaling traditional paid ads on ByteDance’s OceanEngine Platform. Meanwhile, brand searches for the top 20 developers dominated 70% of traffic, solidifying Tiktok’s role as an essential brand promotion platform.

Industry-Wide Embrace of Tiktok Marketing

According to Tiktok’s official data, 2023 saw significant growth in the number of verified real estate developer accounts and published content. By the end of 2022, 81.7% of the top 200 developers by sales had joined Tiktok, a figure that climbed to 90.9% by November 2023. Operating both short-video and live-streaming functions on Tiktok has become standard practice for developers.

Companies like Yuexiu, Vanke, Poly, and Dongyuan have strategically leveraged Tiktok’s ecosystem, developing customized online strategies that significantly increased leads and reduced acquisition costs.

CR’s Group-Wide Tiktok Enhancement Program

Since early 2023, some regional branches of CR have independently explored the short video and live streaming model on Tiktok, using methods such as mentoring programs, establishing new media hubs, and recruiting digital marketing talent to drive lead generation and conversion.

These initial efforts yielded positive results, with several branches successfully developing effective Tiktok marketing models and achieving notable online lead growth. Building on this momentum, CR aims to fully capitalize on Tiktok’s vast user base by creating a sophisticated account matrix and launching targeted marketing campaigns to enhance brand influence and optimize marketing outcomes.

To realize these goals, CR invited some digital marketing experts from MytePro to initiate the “CR’s Group-Wide Tiktok Ecosystem Enhancement Program”. This program officially launched consulting services and AI-empowered tools for integrated short video and live streaming operations.

In collaboration with MytePro, CR has designed a three-tiered lead-generation system covering the headquarters, regional offices, and individual projects. The Tiktok ecosystem aims to establish a coordinated operation model, where the headquarters drives capability building, regional platforms collaborate, and frontline teams conduct regular short-video and live-streaming activities. This structure ensures effective management, profitable operations, and a sustainable talent pipeline.

For regional Tiktok ecosystem development, CR has integrated business opportunity management modules, providing customized performance guidelines, role definitions, and goal-setting strategies to help each region tailor its approach.

In building an online marketing database, the company has standardized video marketing processes, aligned with its digital marketing strategy, and created a resource repository to facilitate rapid talent development.

Conclusion

Already a leader in online lead generation, CR is advancing its new media transformation through the Tiktok enhancement program, underscoring its commitment to innovation. This initiative marks a new chapter, where the company will leverage new media solutions and MytePro’s digital marketing expertise to build a robust new media ecosystem.

As a leading enterprise in real estate marketing, MytePro has lauched AI Creative Lab, a cutting-edge solution harnessing AI to facilitate content creation for developers. It is equipped with tools like intuitive script generators and dynamic content-creation aids, driving high-quality lead generation and sales through short video and live streaming channels.