Summarecon Bandung x MytePro: Revolutionizing Cluster Ivora's Township Marketing with Immersive Virtual Tour Experiences
About Summarecon Bandung
Summarecon Bandung, a subsidiary of the renowned PT Summarecon Agung Tbk, is a prominent real estate developer committed to creating sustainable, vibrant communities in the heart of Bandung. With a vision to integrate modern urban planning with lush natural surroundings, Summarecon Bandung focuses on developing projects that elevate the living experience while fostering long-term growth and prosperity. The development of Cluster Ivora is a significant step forward in bringing this vision to life, offering a modern and inviting living environment that caters to the needs of today’s homeowners in a rapidly growing city.
Summary: Summarecon Bandung’s Overall Experience
Summarecon Bandung’s experience with MytePro’s Virtual Tour System has been highly rewarding. Faced with the challenge of marketing a large-scale township development on empty land, Summarecon needed an innovative solution to immerse potential buyers in the project’s vision. MytePro’s Virtual Tour System provided an engaging, interactive 3D experience that allowed users to explore Cluster Ivora before it was built. With its high-quality, hyper-realistic rendering and user-friendly navigation, Summarecon Bandung transformed the way they presented the development, offering a truly immersive preview of the future township.
The Challenge: Moving Beyond Traditional Marketing
Before adopting MytePro’s Virtual Tour System, Summarecon Bandung encountered significant challenges with traditional marketing tools. Scale models, brochures, and videos were often insufficient to convey the full scope of the Cluster Ivora development, especially due to the limited space in their sales galleries located in shopping malls. As a result, displaying a large-scale model of the entire township was not feasible, leaving these traditional marketing tools unable to provide a comprehensive view of the project.
Additionally, MytePro’s Virtual Tour System enabled them to engage potential buyers in a way that traditional marketing methods could not. In particular, the ability to showcase multiple unit types and layouts was a valuable tool, allowing buyers to compare different options and find the best fit for their needs. They also found it helpful to seamlessly incorporate their brand portfolio and project achievements into the virtual tour, ensuring a smooth and engaging introduction to open the presentation.
Results: Boosting Engagement and Accelerating Sales
Since implementing MytePro’s Virtual Tour System, Summarecon Bandung has seen impressive results. The sales process for Cluster Ivora has accelerated significantly, with over 20% of units sold within just two months of launching the virtual tour. This represents a 40% increase in the speed of sales compared to traditional methods, demonstrating the impact of an immersive, virtual experience in shortening the decision-making process for potential buyers.
Additionally, static renderings and promotional materials struggled to communicate the long-term value of the project or provide an engaging enough experience for potential buyers. With these traditional methods proving to be ineffective, Summarecon needed a more innovative approach that would give buyers a deeper understanding of the township’s potential, bringing the vision to life in a more dynamic way.
The Solution: MytePro’s Virtual Tour System
MytePro’s Virtual Tour System provided the perfect solution to Summarecon Bandung’s challenges, offering an immersive and interactive way to present the Cluster Ivora development. The system’s high-quality, hyper-realistic rendering, powered by Unreal Engine 5, allowed Summarecon to showcase the entire township with stunning, true-to-life visuals. This immersive 3D experience was especially valuable for demonstrating the project’s future potential and strategic location. Buyers could easily see the township’s amenities and surrounding infrastructure, helping them visualize the development’s prosperity before it was even built.
One of the standout features of the system is the free-roaming navigation. Unlike traditional tours, which limit movement to fixed points, the free-roaming feature allowed users to walk through the units and explore the development as if they were physically there. This was particularly effective in enhancing the experience, giving potential buyers the freedom to view the project from multiple angles and customize their viewing preferences. Summarecon Bandung highlighted that this feature empowered them to present not just the residential units, but also the community clubhouse and public spaces, providing a complete picture of the entire development.
Additionally, MytePro’s Virtual Tour System enabled them to engage potential buyers in a way that traditional marketing methods could not. In particular, the ability to showcase multiple unit types and layouts was a valuable tool, allowing buyers to compare different options and find the best fit for their needs. They also found it helpful to seamlessly incorporate their brand portfolio and project achievements into the virtual tour, ensuring a smooth and engaging introduction to open the presentation.
Results: Boosting Engagement and Accelerating Sales
Since implementing MytePro’s Virtual Tour System, Summarecon Bandung has seen impressive results. The sales process for Cluster Ivora has accelerated significantly, with over 20% of units sold within just two months of launching the virtual tour. This represents a 40% increase in the speed of sales compared to traditional methods, demonstrating the impact of an immersive, virtual experience in shortening the decision-making process for potential buyers.
More importantly, the virtual tour has greatly improved customer engagement. It’s been observed that potential buyers lose interest and leave when only presented with traditional renderings and physical models. However, with MytePro’s Virtual Tour System, customers are spending more time exploring the development interactively, walking through units, and learning about the project. This increased engagement is reflected in longer visits, which directly correlates to higher conversion rates and sales.
By offering a clear, visual representation of the project’s long-term value, Summarecon has built greater trust and confidence among potential buyers, giving them the information they need to make informed decisions. If you’re looking to achieve similar results through elevating your project sales presentation, adopting innovative solutions like MytePro’s Virtual Tour System is key to future success.