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Sunway Cochrane x MytePro: Enhancing Buyer Confidence Through Immersive Virtual Tour Experiences

About Sunway Property

Sunway Property is the Master Community Developer, shaping integrated residential, commercial and retail developments across Malaysia and the region. Guided by the Sunway Design and Development Architecture (SDDA), we prioritise Sustainability, Innovation, Health & Wellness, and Lifestyle & New Experiences, creating communities designed to thrive across generations. The Sunway Property+ aftersales programme further enhances community living through integrated benefits for homebuyers, sub-sale buyers and tenants. Recognised consistently for excellence, Sunway Property has been ranked among Malaysia’s leading developers, including multiple accolades at The Edge Top Property Developers Awards over more than a decade.

A Summary of Sunway’s Experience with MytePro

In developing Sunway Cochrane, Sunway Property sought a more effective way to communicate the scale, connectivity, and lifestyle advantages of this transit-oriented development to potential buyers. Through MytePro’s Virtual Tour System, Sunway transformed how buyers experienced and understood the project. The immersive 3D virtual tour solution enabled clearer visualisation, stronger engagement, and improved buyer confidence, while also supporting remote presentations for outstation and overseas prospects. Overall, it became a valuable marketing and sales tool, strengthening Sunway’s ability to showcase Sunway Cochrane’s advantages effectively and competitively.

The Challenge: Communicating Connectivity and Market Reach

Sunway Cochrane is a large-scale, freehold, transit-oriented development strategically located just 60 metres from Cochrane MRT Station, with a direct link bridge to Sunway Velocity Integrated Development and close proximity to major landmarks such as MyTown Shopping Centre and IKEA. While the project’s location and design are strong selling points, their complexity presented a challenge during the sales process.

One of the key pain points was helping potential buyers clearly visualise site access, pedestrian flow, and connectivity between the MRT station, surrounding retail hubs, and the residential towers. Traditional marketing tools such as brochures, floor plans, and artist impressions were limited in conveying real-world spatial relationships and movement within the development. As a result, buyers often struggle to fully grasp the convenience and scale of the project.

Another challenge was market reach. Before adopting a virtual solution, buyers needed to visit the sales gallery physically to understand the project in detail. This created barriers for outstation and overseas buyers, increasing time, travel costs, and logistical constraints. The reliance on physical presentations also caused an inefficient sales process, as sales agents had to switch between multiple tools and materials to explain different aspects of the development.

Our Solution: MytePro’s Virtual Tour System

To address these challenges, Sunway Property adopted MytePro’s Virtual Tour System for their latest Sunway Cochrane project. Powered by Unreal Engine 5, this virtual tour solution delivers an immersive, interactive 3D experience with hyper-realistic, true-to-life rendering, allowing buyers to explore the entire development digitally, from urban connectivity and surrounding amenities to day-and-night simulations, detailed floor plan layouts, unit interiors, and free-roaming access to lifestyle facilities, closely mirroringan on-site property tour.

Through the virtual tour, buyers can visualise how the development integrates with nearby landmarks, MRT access points, and pedestrian pathways. This realistic representation helps them understand daily movement, accessibility, and the overall urban ecosystem surrounding Sunway Cochrane. All key project information is consolidated into a single platform, enabling sales agents to deliver consistent, streamlined presentations without relying on multiple tools.

The system also supports remote access, allowing prospective homebuyers anywhere in the world to explore Sunway Cochrane with the same level of detail and clarity as an on-site experience. This significantly expands market reach while providing an experience that closely resembles an on-site property tour.

 The Results: Stronger Engagement, Efficiency, and Confidence

The adoption of MytePro’s Virtual Tour System delivered clear benefits across Sunway’s marketing and sales efforts.

  1. Improved buyer understanding and confidence

The immersive 3D experience enabled potential buyers to visualise unit layouts, living spaces, facilities, and surrounding connectivity more clearly, reducing uncertainty and helping them make informed purchasing decisions.

  1. Sales presentations became more efficient and consistent. 

With all key project information consolidated into one interactive platform, sales agents could explain the project more effectively while reducing reliance on physical models, printed materials, and repeated on-site explanations. This resulted in time and cost savings across manpower, logistics, and marketing resources.

  1. Engagement levels increased.

The interactive nature of the virtual tour encouraged longer viewing times and more meaningful discussions between sales agents and buyers. Buyers were able to explore units, facilities, and views at their own pace, leading to higher-quality leads and improved sales conversion potential.

The system’s standout features further enhanced the experience. Buyers could freely explore individual units in 3D, viewing different levels, orientations, and perspectives, which was especially valuable for Sunway Cochrane’s high-rise residential towers. The ability to compare and go through specific units within the virtual building helped buyers better understand layouts, spatial flow, and interior possibilities. In addition, immersive walkthroughs of over 70 lifestyle amenities, including the elevated gym, sky deck, swimming pool, and communal spaces, along with clear visualisation of surrounding amenities, site access, and parking, gave buyers a comprehensive understanding of daily convenience and connectivity.

Supported by the MytePro Virtual Tour System, the Sunway Cochrane team brings UE5- and VR-powered immersive experiences into the sales of a complex integrated development. Buyers can move beyond static visuals to clearly understand spatial layouts, circulation, and lifestyle scenarios, previewing the future living experience and making decisions with greater confidence. The system also enables remote buyers and investors to experience the project as if they were on-site. With a customer-first mindset and a commitment to innovation, Sunway Property has set a benchmark for real estate digital marketing across ASEAN.